Articles
Ideas, observations and practical conversations about how we serve.
At work, at home and everywhere in between.
Research3 min read
Beyond the Interviews: What 304 Jamaicans Said About Customer Service
We asked 304 Jamaicans which industry gives the best customer service. The answers say something about where service is already working.
Read it Perspective3 min readWhy Customer Service Is a Nation-Building Tool
Even in times of immigration uncertainty. Service isn’t a soft skill or good manners — it is national infrastructure.
Read it Observation5 min readWhat the Longest Minute in a Newsroom Revealed About Service, Perception and Trust
At 6:59, a team was adjusting, supporting each other and getting ready. Why that glimpse added to people’s trust rather than shaking it.
Read it Analysis6 min readWhen a Customer Report Becomes a Headline
What this teaches us about quality, response, and systems — and what happens when a customer is told to call back.
Read itWould rather watch than read?
A Fi Wi Business brings these conversations to life — interviews, observations and Shafae’s own takes on service.